Digital Leaders 100 revealed at London gala evening, it said in Digital by Default News. And what a gala it was, an awards ceremony with glittering prizes for all.
David Latimer and his 50 year-old
record-busting bottled terrarium
Digital leader in the Public Representative category was Martha-now-Lady Lane Fox, the salesman who set the whole digital by default revolution in motion.
The digital leader in the Central Government Official category was Public Servant of the year ex-Guardian man Mike Bracken CBE, executive director of the Government Digital Service (GDS) and senior responsible owner of the identity assurance programme (RIP).
And digital leader in the Industry category was Skyscape, who have already "racked up" 50 percent of the burgeoning G-Cloud market.
It's unclear how these people won their awards. There's no sign of a vote being involved. Presumably it's like in the old days when a new leader of the Conservative Party would "emerge" after some mysterious-cum-religious deliberations in a smoke-filled room.
Take industry, for example. That's quite a big category. Sticking to the digital industries, how come Skyscape wins a digital leader award and not, say, ARM Holdings plc? ARM has total assets of £1.7 billion and they had revenues of £187 million in the first quarter of 2014 alone. Skyscape by contrast had a turnover £0.97 million in the 12 months to 31 March 2013 and they had negative net assets at the time of £0.006 billion.