Tuesday, 22 October 2013

Cloud computing and the sizzling Stephen Fry

Mr Fry has made only one appearance on this blog so far. That was in connection with the UK government's vile bid to introduce press regulation.

Many more posts have covered the inept marketing device of comparing cloud computing with the utilities:
The reputation of the utilities for the past year and more has taken a beating and it defies logic how anyone could believe that comparing it to a utility would make us want to buy any service.

Utility prices keep going up. Large numbers of people already find themselves in fuel poverty. Now we are promised that it will soon cost £1,500 a year to supply our homes with gas and electricity. What kind of a model is that for cloud computing? Not an attractive one – IT poverty, anyone?

The analogy is inept. When you buy gas, say, you pay money and the gas company supplies gas. Done. With cloud computing, you pay money and you hand over all your data and the cloud computing company supplies some service. You are paying to lose control of your data.

It's a simple point. And irrefutable.

But Databarracks, the cloud computing company, cannot be numbered among the millions of readers of DMossEsq. Because, you won't believe it, they've just scored an unenviable double. Stephen Fry and the cloud computing-utility analogy all in one.

A treble, really, when you see that they employ the tiredest trick in the marketing armoury, a six-minute history of the world suggesting that the progress of civilisation has been leading ineluctably to this point, where you have to have whatever goods or services the marketing company's client is trying to flog:

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