Many more posts have covered the inept marketing device of comparing cloud computing with the utilities:
- 27 September 2012: Government Digital Service, G-Cloud, log-rolling, size matters
- 28 September 2012: Whitehall, an apology – they haven't gone mad, they're just lying
- 1 October 2012: Cloud computing and the Gadarene lemmings of Whitehall
- 16 October 2012: GDS – the user experience of misfeasance in public office
- 17 October 2012: Skyscape? Yes? No? Akamai? Maybe? Where is GOV.UK?
- 19 October 2012: Cloud computing turns IT into a utility, and that's a good thing?
- 24 October 2012: HMRC and Skyscape 2
- 8 November 2012: UC soon to be/already is Steve Doverless
- 13 November 2012: Cloud computing, and GDS's fantasy strategy
- 19 December 2012: Cloud computing supplier raises doubts about cloud computing suppliers – "suicidal mission with no exit"
- 1 April 2013: Cloud computing – away with the fairies
- 22 May 2013: Is CloudStore entirely legal?
- 11 September 2013: Public services under a cloud
- 26 September 2013: G-Cloud and lavatory paper
- to name but a few.
Utility prices keep going up. Large numbers of people already find themselves in fuel poverty. Now we are promised that it will soon cost £1,500 a year to supply our homes with gas and electricity. What kind of a model is that for cloud computing? Not an attractive one – IT poverty, anyone?
The analogy is inept. When you buy gas, say, you pay money and the gas company supplies gas. Done. With cloud computing, you pay money and you hand over all your data and the cloud computing company supplies some service. You are paying to lose control of your data.
It's a simple point. And irrefutable.
But Databarracks, the cloud computing company, cannot be numbered among the millions of readers of DMossEsq. Because, you won't believe it, they've just scored an unenviable double. Stephen Fry and the cloud computing-utility analogy all in one.
A treble, really, when you see that they employ the tiredest trick in the marketing armoury, a six-minute history of the world suggesting that the progress of civilisation has been leading ineluctably to this point, where you have to have whatever goods or services the marketing company's client is trying to flog: