There was a sudden rash of publicity.
Ctrl-Shift News published Midata Learnings on 20 November 2013. "Learnings" is the new word for lessons and a review of the research work done by the midata Innovation Lab (mIL) is full of them:
Then the Department for Business Innovation and Skills (BIS) announced the release of The midata innovation opportunity. One of the learnings from mIL, according to the Executive Summary, is that:
In her speech at the Showcase event, held at the Department of Business, Innovation and Skills, Jo Swinson discussed the notion of ‘affordances’ – how an item designed to do one thing can usually be used to do many other things too. You don’t just sit on chairs for example. You may stand on one in order to change a light bulb.
What new concepts, you want to ask, but you already know the answer – affordances.
Initiatives like the midata Innovation Lab can greatly accelerate the development of new concepts and approaches by creating an environment where diverse stakeholders can collaborate, learn from each other and experiment.