When Martha-now-Lady Lane Fox decreed that all public services should be digital by default (14 October 2010) she created a problem – how do you avoid all the people unversed in digital ways being excluded by default?
The problem was given to the Government Digital Service (GDS) to solve. A strange choice. GDS's expertise is in building websites, not helping old ladies to fill in attendance allowance forms. What special knowledge would they bring to bear? None. GDS's natural inclination would be to devise a digital solution. That's their approach to all problems but in this case it's definitively inappropriate. It's strange that GDS accepted the rôle.
But accept it they did and they gave the problem a name – "assisted digital" – and they started blogging about it (28 July 2011). Nearly a year later (30 May 2012) they published Getting started on assisted digital.